If You Think It’s Expensive to Hire a Professional…

A company’s corporate event is an extremely important part of the business year. A successful event will promote and reinforce brand image, extend corporate messages to potential clients, improve staff morale and even stimulate good publicity.

It is imperative for the company that all aspects of the event are faultless and effective. The success of the gala, convention, awards dinner, exhibition or conference hangs in the balance of a few contributing factors; venue, food, atmosphere and the most important aspect of all – the entertainment.

Before selecting entertainment for your event, it is important that you consider the demographic of your guest list, the logistics of your chosen venue and the desired image of the event. If you want to create a sophisticated atmosphere and have a varied age group in an intimate venue, you wouldn’t book a Britney Spears impersonator with an 8 piece band.

Quality is key when selecting entertainment. Make sure that you select an entertainment group who are experienced in corporate events and understand how important the success of their act is for your company. There are plently of entertainment groups around who perform as a hobby in addition to their ‘real job’. You can usually pick up these kinds of acts for a cheaper price but, before you sign on the dotted line, think carefully. When so much is riding on the success of the event, is it worth saving that little amount and risking everything?

“If you think it’s expensive to hire a professional – wait until you hire an amateur”

My advice is hire an act with experience – professionals – who understand that their success is your success, their image is your image. Look at booking an entertainment option that will include the use of your logo or mission statement into their performance by use of costuming, voice over or audience participation. After all, the intention of all the effort is to promote your company and what it represents.

If you’d like to have a chat about how I can help with the entertainment for such an event, please feel free to shoot over an email or call me on 0430 110 824.

New Events Trends

It seems that the most popular event trend over the past 6 months has been ‘Gatsby’ or 1920s inspired. Many friends have organised some beautiful Galas in this theme. It’s sophisticated, fun, energetic and glamourous. No doubt this trend was inspired by the epic Baz Luhrman film.

My prediction for this coming party season, and the following 12 months, is that Baz’s hot new stage show ‘Strictly Ballroom the musical’ will have quite an influence on event themes, atmosphere and entertainment.

When I think Ballroom, images of perfectly styled hair, beautiful makeup, sparkling gowns and tuxedos come to mind. I think of slick dance routines performed with confidence and sophistication.

An event in a ‘Ballroom’ theme would be full of possibility for co-ordinators; red velvet curtains, crystal table pieces, endless music options and of course…. the entertainment.

The climax of such an event would have to be a world-class performance from champion Ballroom dancers. There are so many options; Waltz, Cha Cha, Paso Doble….

Or you could go for the ‘outside the square’ options; A Ballroom flash mob where event waitstaff are actually ballroom champions and surprise the guests with a unsuspected performance, a surprise performance from a company VIP who has secretly been rehearsing with a group of dancers, a makeup artist painting ‘Tina Sparkle’ style face decals for female guests… the options are endless.

Fred Astaire summed it up pretty well when he said “Do it big, do it right and do it with style”.

If you’d like to have a chat about how I can help with the entertainment for such an event, please feel free to shoot over an email or call me on 0430 110 824.